Selling Style

Retail Invention and Reinvention

Opens October 23, 2020

Woman walking past a department store window display.

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Selling Style: Retail Invention and Reinvention highlights the role of the city’s innovative retailers from the 19th through the 20th centuries and explores the future of shopping in the world’s most influential metropolis. Relive the glory days of New York’s iconic department stores and boutiques, many of them shaped by female visionaries, who marketed not just products but the promise of a more stylish life. And look forward, as New York City retailers respond to the transformed landscape of retail in the era of online shopping, re-envisioning the quintessential New York shopping experience for a modern audience. Selling Style explores the full gamut of the city’s leadership in the ever-evolving world of retail, fashion, architecture, innovation, and design.

John Vachon, Arthur Rothstein and Michael A. Vaccaro for Look magazine. Fifth Avenue - Brigida Dammes, Laraine Day, Pat Geoghegan, Mary Damon. 1952. Museum of the City of New York. LOOK Collection. Gift of Cowles Magazines, Inc., 1958. X2011.4.11919.103.
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